What is Content Marketing?
- In 2020 content marketing will still be the gold standard of communication strategies. The principle is simplicity itself, connect with and engage your audience with content relevant to both your brand and your audience. Encourage your market to take some form of action. But what is Content Marketing?
"Content marketing focuses on creating frequent and regular quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands."
That is, make your copy more about your customer than it is about you. If your company, service or product has a value or benefit, then that is what your clients are interested in. Don't fall into the old trap of making yourself look good, who cares? People want to know about what concerns them! Which in this case should be your product or service. Now the real question is: "So how can your stuff make my life/business/etc better?"
And this is where Content Marketing can become really amazing. Because if you have taken the time to learn as much about your audience as you know about your own company, then you would realize how much there is to share. Your procuct or service is like the little stone thrown into the pond. It makes an impact (hopefully a big one, but that isn't necessary). That impact will produce ripples that spread throughout the whole pond.
Do you know how your company will impact in the lives of your customers? Have you explored how other products and services interface in that impact. The internet is a spiders web of connections. If you understand those connections to you and your customers, you will learn how to use them creatively to improve your customer's lives and SHOW your product's value. This is what you share in your brochures, ads, presentation, web articles,...in everything you communicate.
So stop selling and start sharing.